Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

On the job, you would:

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Personality

A3	Your Strengths	Importance	Characteristics of this Career
		94%	Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.
		91%	Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
		86%	Initiative - Job requires a willingness to take on responsibilities and challenges.
		84%	Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
		82%	Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
		81%	Persistence - Job requires persistence in the face of obstacles.
		81%	Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
		77%	Integrity - Job requires being honest and ethical.
		75%	Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
		70%	Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
		63%	Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
		57%	Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
		56%	Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
		52%	Self-Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

A3	Your Strengths	Importance	Strengths
		72%	Enterprising - Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
		56%	Investigative - Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service.

A3	Your Strengths	Importance	Values of the Work Environment
		72%	Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
		61%	Working Conditions - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
		56%	Support - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
		56%	Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Aptitude

A3	Your Strengths	Importance	Abilities \| Cognitive, Physical, Personality
		75%	Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
		75%	Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
		75%	Written Comprehension - The ability to read and understand information and ideas presented in writing.
		72%	Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
		72%	Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
		72%	Written Expression - The ability to communicate information and ideas in writing so others will understand.
		72%	Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
		69%	Speech Recognition - The ability to identify and understand the speech of another person.
		69%	Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
		69%	Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
		69%	Speech Clarity - The ability to speak clearly so others can understand you.
		63%	Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
		56%	Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
		53%	Near Vision - The ability to see details at close range (within a few feet of the observer).
		53%	Flexibility of Closure - The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.

A3	Your Strengths	Importance	Skills \| Cognitive, Physical, Personality
		59%	Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
		59%	Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
		57%	Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
		55%	Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
		55%	Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
		54%	Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
		54%	Writing - Communicating effectively in writing as appropriate for the needs of the audience.
		54%	Speaking - Talking to others to convey information effectively.
		54%	Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
		54%	Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
		54%	Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
		52%	Persuasion - Persuading others to change their minds or behavior.
		52%	Coordination - Adjusting actions in relation to others' actions.

Job Details

Responsibilities

Update knowledge about emerging industry or technology trends.

Provide customer service to clients or users.

Evaluate utility of software or hardware technologies.

Maintain the inventory of equipment.

Develop guidelines for system implementation.

Collaborate with others to determine design specifications or details.

Coordinate resource procurement activities.

Collaborate with others to develop or implement marketing strategies.

Develop computer or information security policies or procedures.

Prepare graphics or other visual representations of information.

Implement advertising or marketing initiatives.

Collaborate with others to develop or implement marketing strategies.

Develop specifications or procedures for website development or maintenance.

Design websites or web applications.

Write computer programming code.

Coordinate project activities with other personnel or departments.

Coordinate resource procurement activities.

Analyze market or customer related data.

Design computer modeling or simulation programs.

Implement advertising or marketing initiatives.

Collaborate with others to develop or implement marketing strategies.

Analyze website or related online data to track trends or usage.

Implement advertising or marketing initiatives.

Analyze website or related online data to track trends or usage.

Collaborate with others to develop or implement marketing strategies.

Design websites or web applications.

Analyze website or related online data to track trends or usage.

Design websites or web applications.

Coordinate project activities with other personnel or departments.

Implement advertising or marketing initiatives.

Evaluate utility of software or hardware technologies.

Recommend changes to improve computer or information systems.

Implement advertising or marketing initiatives.

Develop performance metrics or standards related to information technology.

Design websites or web applications.

Analyze website or related online data to track trends or usage.

Collaborate with others to develop or implement marketing strategies.

Design websites or web applications.

Implement advertising or marketing initiatives.

A3	Your Strengths	Importance	Attributes & Percentage of Time Spent
		98%	Electronic Mail - How often do you use electronic mail in this job?
		97%	Spend Time Sitting - How much does this job require sitting?
		82%	Freedom to Make Decisions - How much decision making freedom, without supervision, does the job offer?
		82%	Indoors, Environmentally Controlled - How often does this job require working indoors in environmentally controlled conditions?
		81%	Structured versus Unstructured Work - To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?
		81%	Telephone - How often do you have telephone conversations in this job?
		75%	Face-to-Face Discussions - How often do you have to have face-to-face discussions with individuals or teams in this job?
		69%	Impact of Decisions on Co-workers or Company Results - What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?
		69%	Importance of Being Exact or Accurate - How important is being very exact or highly accurate in performing this job?
		69%	Time Pressure - How often does this job require the worker to meet strict deadlines?
		66%	Work With Work Group or Team - How important is it to work with others in a group or team in this job?
		64%	Contact With Others - How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
		63%	Level of Competition - To what extent does this job require the worker to compete or to be aware of competitive pressures?
		61%	Frequency of Decision Making - How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
		70%	Duration of Typical Work Week - Number of hours typically worked in one week.

A3	Your Strengths	Importance	Tasks & Values
		96%	Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
		91%	Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
		91%	Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
		90%	Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
		87%	Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
		87%	Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
		86%	Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
		84%	Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
		83%	Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
		81%	Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used.
		75%	Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
		75%	Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
		74%	Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
		73%	Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
		70%	Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
		61%	Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
		61%	Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
		57%	Training and Teaching Others - Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
		56%	Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
		56%	Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
		54%	Monitoring Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
		53%	Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others.

Getting Started

Education:

48%

Bachelor's Degree

22%

Associate's Degree (or other 2-year degree)

Search Marketing Strategists

What they do:

On the job, you would:

Personality

Characteristics of this Career

Strengths

Values of the Work Environment

Aptitude

Abilities | Cognitive, Physical, Personality

Skills | Cognitive, Physical, Personality

Job Details

Attributes & Percentage of Time Spent

Tasks & Values

Getting Started