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Develop and implement websites, web applications, application databases, and interactive web interfaces. Evaluate code to ensure that it is properly structured, meets industry standards, and is compatible with browsers and devices. Optimize website performance, scalability, and server-side code and processes. May develop website infrastructure and integrate websites with other computer applications.
Communication skills. Web developers and digital designers need to communicate effectively with coworkers to coordinate work on projects.
Creativity. Web developers and digital designers often are involved in creating the appearance of a website and must make sure that it is appealing as well as functional.
Customer-service skills. Webmasters have to respond politely to user questions and requests.
Detail oriented. Web developers and digital designers must focus for long periods and write code precisely, because a minor error could cause an entire webpage to stop working.
Problem-solving skills. Web developers and digital designers must check for coding errors and fix any that they find.
| A3 | Your Strengths | Importance |
Characteristics of this Career |
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91% | Attention to Detail - Job requires being careful about detail and thorough in completing work tasks. | |
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79% | Persistence - Job requires persistence in the face of obstacles. | |
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79% | Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems. | |
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78% | Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations. | |
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76% | Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace. | |
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75% | Initiative - Job requires a willingness to take on responsibilities and challenges. | |
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74% | Integrity - Job requires being honest and ethical. | |
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74% | Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high-stress situations. | |
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73% | Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. | |
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70% | Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. | |
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69% | Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks. | |
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68% | Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done. | |
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57% | Self-Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations. |
| A3 | Your Strengths | Importance |
Strengths |
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72% | Conventional - Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources. | |
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67% | Investigative - Work involves studying and researching non-living objects, living organisms, disease or other forms of impairment, or human behavior. Investigative occupations are often associated with physical, life, medical, or social sciences, and can be found in the fields of humanities, mathematics/statistics, information technology, or health care service. | |
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56% | Realistic - Work involves designing, building, or repairing of equipment, materials, or structures, engaging in physical activity, or working outdoors. Realistic occupations are often associated with engineering, mechanics and electronics, construction, woodworking, transportation, machine operation, agriculture, animal services, physical or manual labor, athletics, or protective services. |
| A3 | Your Strengths | Importance |
Values of the Work Environment |
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78% | Independence - Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy. | |
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72% | Working Conditions - Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions. | |
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67% | Achievement - Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement. | |
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67% | Recognition - Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status. | |
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56% | Support - Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical. |
| A3 | Your Strengths | Importance |
Abilities | Cognitive, Physical, Personality |
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72% | Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense. | |
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69% | Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. | |
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66% | Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem. | |
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66% | Written Comprehension - The ability to read and understand information and ideas presented in writing. | |
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66% | Near Vision - The ability to see details at close range (within a few feet of the observer). | |
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63% | Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations). | |
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63% | Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events). | |
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60% | Speech Clarity - The ability to speak clearly so others can understand you. | |
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60% | Speech Recognition - The ability to identify and understand the speech of another person. | |
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56% | Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways. | |
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56% | Oral Expression - The ability to communicate information and ideas in speaking so others will understand. | |
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56% | Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). | |
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53% | Selective Attention - The ability to concentrate on a task over a period of time without being distracted. | |
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53% | Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. | |
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53% | Written Expression - The ability to communicate information and ideas in writing so others will understand. | |
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53% | Mathematical Reasoning - The ability to choose the right mathematical methods or formulas to solve a problem. | |
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53% | Flexibility of Closure - The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material. | |
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53% | Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged. |
| A3 | Your Strengths | Importance |
Skills | Cognitive, Physical, Personality |
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61% | Programming - Writing computer programs for various purposes. | |
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57% | Reading Comprehension - Understanding written sentences and paragraphs in work-related documents. | |
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57% | Operations Analysis - Analyzing needs and product requirements to create a design. | |
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55% | Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. | |
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52% | Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making. | |
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52% | Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. |
| A3 | Your Strengths | Importance |
Attributes & Percentage of Time Spent |
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95% | Spend Time Sitting - How much does this job require sitting? | |
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95% | Electronic Mail - How often do you use electronic mail in this job? | |
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86% | Freedom to Make Decisions - How much decision making freedom, without supervision, does the job offer? | |
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85% | Indoors, Environmentally Controlled - How often does this job require working indoors in environmentally controlled conditions? | |
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83% | Face-to-Face Discussions - How often do you have to have face-to-face discussions with individuals or teams in this job? | |
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81% | Importance of Being Exact or Accurate - How important is being very exact or highly accurate in performing this job? | |
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79% | Importance of Repeating Same Tasks - How important is repeating the same physical activities (e.g., key entry) or mental activities (e.g., checking entries in a ledger) over and over, without stopping, to performing this job? | |
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79% | Telephone - How often do you have telephone conversations in this job? | |
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77% | Structured versus Unstructured Work - To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals? | |
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76% | Spend Time Making Repetitive Motions - How much does this job require making repetitive motions? | |
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75% | Time Pressure - How often does this job require the worker to meet strict deadlines? | |
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75% | Work With Work Group or Team - How important is it to work with others in a group or team in this job? | |
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72% | Contact With Others - How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it? | |
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71% | Level of Competition - To what extent does this job require the worker to compete or to be aware of competitive pressures? | |
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63% | Impact of Decisions on Co-workers or Company Results - What results do your decisions usually have on other people or the image or reputation or financial resources of your employer? | |
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56% | Frequency of Decision Making - How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization? | |
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55% | Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls - How much does this job require using your hands to handle, control, or feel objects, tools or controls? | |
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53% | Responsibility for Outcomes and Results - How responsible is the worker for work outcomes and results of other workers? | |
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51% | Coordinate or Lead Others - How important is it to coordinate or lead others in accomplishing work activities in this job? | |
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79% | Duration of Typical Work Week - Number of hours typically worked in one week. |
| A3 | Your Strengths | Importance |
Tasks & Values |
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97% | Working with Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. | |
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87% | Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources. | |
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85% | Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. | |
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82% | Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job. | |
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81% | Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems. | |
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78% | Processing Information - Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data. | |
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73% | Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work. | |
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72% | Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. | |
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67% | Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. | |
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64% | Analyzing Data or Information - Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts. | |
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64% | Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time. | |
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62% | Scheduling Work and Activities - Scheduling events, programs, and activities, as well as the work of others. | |
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62% | Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form. | |
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58% | Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them. | |
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58% | Estimating the Quantifiable Characteristics of Products, Events, or Information - Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity. | |
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58% | Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards. | |
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58% | Interpreting the Meaning of Information for Others - Translating or explaining what information means and how it can be used. | |
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57% | Providing Consultation and Advice to Others - Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. | |
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56% | Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members. | |
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51% | Communicating with People Outside the Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. | |
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51% | Judging the Qualities of Objects, Services, or People - Assessing the value, importance, or quality of things or people. |
Web developers create and maintain websites. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site. Digital designers develop, create, and test website or interface layout, functions, and navigation for usability. They are responsible for the look and functionality of the website or interface.
Web developers and digital designers typically do the following:
When creating a website, developers and designers have to make their client’s vision a reality. They build particular types of websites, such as ecommerce, news, or gaming sites, to fit clients’ needs. Different types of websites require different applications. For example, a gaming site should be able to handle advanced graphics, whereas an ecommerce site would need a payment-processing application. The developer decides which applications and designs will best fit the site, and the designer focuses on the look and usability of these elements across browsers or devices.
Some developers and designers handle all aspects of a website’s construction, and others specialize in a certain aspect of it. The following are examples of types of specialized web developers or digital designers:
Back-end web developers are responsible for the overall technical construction of the website. They create the basic framework of the site and ensure that it functions as expected. Back-end web developers also establish procedures for allowing others to add new pages to the website and meet with management to discuss major changes to the site.
Front-end web developers create the technical features for a website’s look. They develop the site’s layout and integrate graphics, applications (such as a retail checkout tool), and other content. They also write webdesign programs in a variety of computer languages, such as HTML or JavaScript.
Web and digital interface designers are responsible for creating the look and feel of a website or interface with regard to photos, color, font type and size, graphics, and layout. They also are responsible for the functionality, usability, and compatibility of the website or interface.
Webmasters maintain and update websites. They ensure that websites operate correctly, and they test for errors such as broken links. Many webmasters respond to user comments as well.
Web and digital interface designers held about 117,900 jobs in 2022. The largest employers of web and digital interface designers were as follows:
| Computer systems design and related services | 17% |
| Self-employed workers | 13 |
| Retail trade | 7 |
| Finance and insurance | 5 |
| Advertising, public relations, and related services | 4 |
Web developers held about 98,800 jobs in 2022. The largest employers of web developers were as follows:
| Computer systems design and related services | 21% |
| Educational services; state, local, and private | 7 |
| Self-employed workers | 7 |
| Management, scientific, and technical consulting services | 6 |
| Software publishers | 6 |
Most web developers and digital designers work full time.
Educational requirements vary for web developers and digital designers, based on work setting and other factors.
Educational requirements for web developers and digital designers range from a high school diploma to a bachelor’s degree.
Some employers prefer to hire web developer candidates who have a bachelor’s degree in a specific field, such as computer science or programming.
Web developers need to have a thorough understanding of HTML programming. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, and have knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.
Employers of digital designers may prefer to hire candidates who have a bachelor’s degree in a field such as web design, digital design, or graphic arts.
Web developers and digital designers may not need specific education credentials if they can demonstrate their abilities through prior work experience or projects.
Web developers and digital designers who have a bachelor’s degree may advance to become project managers. For more information, see the profile on computer and information systems managers.
Overall employment of web developers and digital designers is projected to grow 16 percent from 2022 to 2032, much faster than the average for all occupations.
About 19,000 openings for web developers and digital designers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
Employment of web developers and digital designers is projected to grow as e-commerce continues to expand. As retail firms keep increasing their online offerings, demand for these workers is expected to grow. In addition, the continued use of mobile devices to search the web is expected to generate demand for web developers and digital designers to create websites and interfaces that work on mobile devices with many different screen sizes.
For more information about web developers and digital designers, visit
World Organization of Webmasters
For more information about computer careers, visit
Association for Computing Machinery
Computing Research Association
For information about opportunities for women pursuing information technology careers, visit
National Center for Women & Information Technology
This table shows a list of occupations with job duties that are similar to those of web developers and digital designers.
| Occupation | Job Duties | Entry-Level Education | Median Annual Pay, May 2022 | |
|---|---|---|---|---|
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Computer and Information Systems Managers |
Computer and information systems managers plan, coordinate, and direct computer-related activities in an organization. |
Bachelor's degree | $164,070 |
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Computer Programmers |
Computer programmers write, modify, and test code and scripts that allow computer software and applications to function properly. |
Bachelor's degree | $97,800 |
|
Computer Support Specialists |
Computer support specialists maintain computer networks and provide technical help to computer users. |
See How to Become One | $59,660 |
|
Computer Systems Analysts |
Computer systems analysts study an organization’s current computer systems and design ways to improve efficiency. |
Bachelor's degree | $102,240 |
|
Database Administrators and Architects |
Database administrators and architects create or organize systems to store and secure data. |
Bachelor's degree | $112,120 |
|
Information Security Analysts |
Information security analysts plan and carry out security measures to protect an organization’s computer networks and systems. |
Bachelor's degree | $112,000 |
|
Graphic Designers |
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. |
Bachelor's degree | $57,990 |
|
Special Effects Artists and Animators |
Special effects artists and animators create images that appear to move and visual effects for various forms of media and entertainment. |
Bachelor's degree | $98,950 |
|
Software Developers, Quality Assurance Analysts, and Testers |
Software developers design computer applications or programs. Software quality assurance analysts and testers identify problems with applications or programs and report defects. |
Bachelor's degree | $124,200 |